Mergers and acquisitions (M&A) require significant resources and expertise, because they are complex and challenging processes. One of the key goals of any M&A deal is to maximize value creation, both for the acquirer and the target company. Yet, most M&A teams do not achieve to create sustainable value from their deals. Achieving to create sustainable value through M&A requires careful planning, execution, and monitoring. In this article, we will explore how a digital M&A suite can help maximize value creation in M&A deals.

1) The Importance of Value Creation in M&A Deals

Value creation is a critical aspect of any M&A deal. Value can be created in several ways, such as cost savings, revenue growth, increased market share, and improved operational efficiency. Maximizing value creation can drive significant benefits for both the acquirer and the target company. For the acquirer, it can increase the return on investment and improve the overall financial performance of the company. For the target company, it can result in increased shareholder value, improved competitiveness, increased market share and enhanced growth opportunities.

2) How a Digital M&A Suite Can Help Maximize Value Creation

A digital M&A suite can provide several benefits that can help M&A teams and organizations maximize value creation in M&A deals. Here are some key features and capabilities of a typical digital M&A suite:

Real-time data management: A digital M&A helps organizations to manage proprietary data and external data in real-time, providing up-to-date information on various aspects of the deal, such as financial performance, operational metrics, as well as market trends. This can help organizations make informed decisions and identify opportunities for value creation and influence deal values along the process. Missing to manage data in real-time puts a realistic deal valuation and deal execution at risk.

Predictive analytics: Predictive analytics, as part of a digital M&A suite, identify potential risks and opportunities in M&A deals. This can help organizations identify potential value creation opportunities and develop strategies to mitigate risks. Value can be created if a business unit of the acquirer offers complementary products to a business unit of the target company and the customer can now buy those complementary products with more ease from company that has been created or adapted during the deal.


Automated workflows:
A digital M&A suite enables teams to automate various tasks in the M&A process, e.g. during due diligence, data analysis and reporting. Collecting data, analysing data and creating reports are tasks that typically require a lot of manual effort. Automating data gathering and creating standard status reports can help M&A teams and organisations save time and resources and focus on more strategic tasks that add value to the deal.

Centralized database: A digital M&A suite provides teams with a central database in which all transaction-relevant data is available in its most up-to-date version. This can be pipeline data, due diligence information or implementation actions and tasks during integration. This can help companies manage the M&A project more efficiently and better manage potential value creation opportunities.

Business transformation and synergy management: A digital M&A suite can help organizations plan, track, and report value creation with an end-to-end solution. This can help organizations steer the project in the right direction and achieve their value creation goals with regards to transformations or creating synergies between merged business units. 

Real-time collaboration: One of the biggest advantages of a digital M&A suite is the ability to collaborate in real time with all parties involved in the M&A process. This includes both internal and external parties such as the legal, finance and due diligence teams as well as the target's management. This also applies to the post-merger integration phase in order to orchestrate all integration activities and obtain full transparency on the degree of implementation of the synergy measures at any time. By using a digital M&A suite, all parties involved can access the same information at the same time, which can contribute to faster decision-making, more efficient due diligence and post-merger integration. This in turn leads to lower costs, less effort and budgets, and higher value.

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Conclusion

In conclusion, we have discussed that maximizing value creation requires careful planning, execution, and monitoring. A digital M&A suite can help M&A teams and organizations to do exactly this and to maximize value creation with different features such as real-time data management, predictive analytics, automated workflows, a centralized database, business transformation, and real-time collaboration. By leveraging these capabilities, M&A teams can make informed decisions, identify potential value creation opportunities, and mitigate risks.

Digital M&A suites help M&A teams and organizations to achieve their value creation goals and improve the overall financial performance of the company. This results in increased shareholder value, improved competitiveness, increased market share, and enhanced growth opportunities. As M&A remains a key driver for growth, the adoption of digital M&A suites will become increasingly important in achieving successful M&A outcomes.

Michael Klawon

Michael Klawon

Scientific Practitioner and LMU x Breitenstein Consulting Project Participant

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Article Topics

M&A Platform
smartmerger.com
Digitalization